Meta Ads · DTC
Glow Skincare — Paid Social Launch
Launched a full-funnel Meta ads strategy for a new DTC skincare brand's first 90 days.
4.1xROAS
-32%CAC
$310KRevenue
Meta Ads ManagerTriple WhaleKlaviyo
Digital Marketing Specialist
Growth isn't luck.It's a funnel, done right.
📈 ROAS 4.1x
✦ Open to roles
I'm a digital marketer who blends paid media, SEO, and content into campaigns that actually move the needle — and I'm looking for a team that wants to grow.
3.2xAverage ROAS
$4.1MAd spend managed
38%Avg. conversion lift
24Campaigns launched
Google Ads /Meta Ads Manager /HubSpot /Klaviyo /SEMrush /Google Analytics /Canva /Hootsuite /Google Ads /Meta Ads Manager /HubSpot /Klaviyo /SEMrush /Google Analytics /Canva /Hootsuite /
01About
Strategy first, spend second.
Focus areas
- Paid social & search (Meta, Google)
- SEO & content strategy
- Marketing analytics & attribution
- Email & lifecycle marketing
I'm a digital marketer who's spent the last five years living inside ad accounts, analytics dashboards, and content calendars — turning a fixed budget into a predictable stream of customers.
A campaign that gets impressions but no conversions is just expensive noise. I optimize for the metric that actually pays the bills, not the one that looks good in a deck.
02How I Work
One funnel. Every campaign.
Research
Strategy
Launch
01 — Research
Audience, competitors, and the channels where your customer already spends time.
02 — Strategy
A channel mix and content plan built around one number: the metric that matters.
03 — Launch
Campaigns go live with tracking and attribution wired in from day one.
04 — Optimize
Weekly testing and reallocation toward whatever is actually converting.
03Campaigns
Results, not just reach.
Tilt a card — every campaign here was measured against a number that mattered to the business.
SEO · B2B SaaS
Northbound SaaS — SEO Turnaround
Rebuilt the content and technical SEO strategy for a stalled B2B SaaS blog.
+184%Organic traffic
+92Keywords ranked
+61%MQLs
AhrefsSurfer SEOHubSpot
Google Ads · Local
Brightleaf Coffee — Local Growth
Ran hyperlocal Google Ads and Google Business Profile optimization for a 6-location coffee chain.
+27%Foot traffic
-18%CPC
+1,400Store visits
Google AdsGoogle Business ProfileLooker Studio
Email · Retention
Fenwick & Co. — Email Lifecycle
Rebuilt the post-purchase and win-back email flows for an apparel retailer.
+44%Email revenue
+12%Win-back rate
9Flows shipped
KlaviyoFigmaShopify
Paid Social · App
Pivot Fitness App — Launch Campaign
Drove app installs and trial signups for a fitness app's national launch.
82KInstalls
-41%CPI
22%Trial→Paid
TikTok AdsMeta AdsAppsFlyer
Content · Organic Social
Solace Wellness — Content Engine
Built a repeatable short-form content engine across Instagram and TikTok.
+38KFollowers
6.8%Avg. engagement
30Posts/month
CanvaCapCutLater
04Highlight Reel
The numbers, on a loop.
Keep scrolling — the carousel spins through six campaign wins while it stays pinned.
+184% organic traffic
6.8% engagement rate
4.1x average ROAS
+44% email revenue
82K app installs
+1,400 store visits
VIEWING1 / 6
05Behind The Campaigns
Where the strategy actually happens.
06Experience
Five years in the funnel.
Digital Marketing Specialist · Northbound Growth Co.
2022 — PresentManage paid and organic channels for 8 B2B and DTC clients, owning strategy and reporting.
Paid MediaSEOClient Strategy
Marketing Coordinator · Brightleaf Coffee
2020 — 2022Ran local paid search and social for a multi-location coffee chain's marketing team.
Google AdsLocal SEOSocial Media
Marketing Intern · Fenwick & Co.
2019 — 2020Supported email marketing and content production while finishing a marketing degree.
Email MarketingContent CreationAnalytics
07Skills
The dashboard, if you could see it.
Paid Media
Organic & Lifecycle
08Credentials
Certifications & education.
Google Ads Certification
2023
HubSpot Inbound Marketing
HubSpot Academy
2022
Meta Blueprint Certification
Meta
2023
B.A. in Marketing
University of Illinois
2019
09Client Wins
What clients say.
Damon doesn't just run ads — he asks what number actually matters and builds toward it. Our CAC dropped 32% in his first quarter.
He rebuilt our SEO strategy from scratch and it actually worked — organic traffic nearly tripled.
Fast, data-driven, and never afraid to kill a campaign that isn't working. Exactly what we needed.
10Contact
Let's grow something.
Hiring for a marketing role, or just want a second opinion on a campaign? Send a message — I usually reply within a day.
LinkedInlinkedin.com/in/damonreid