Portfolio — Sofia Chen
Featured projects
A curated selection of brand, UI/UX, and art direction work from 2024–2026.
Luminary Rebrand
Flow Dashboard
Verdant
Apex Campaign
Services & expertise
Brand Identity
Logo systems, visual language, typography, colour, and guidelines that give your brand a distinct and lasting presence.
UI / UX Design
Research-led product design for web and mobile — from flows and wireframes through to polished, production-ready screens.
Creative Direction
Shaping the visual and conceptual direction of campaigns, launches, and editorial projects from brief to final output.
Design Systems
Scalable component libraries and documentation so your team ships consistent, high-quality product at speed.
Sofia Chen
Brand & UI Designer
60+
Projects
7+
Years
98%
Happy clients
Designing with purpose.
I'm a brand and UI/UX designer with 7 years of experience working with startups, agencies, and global brands. I'm based in Amsterdam and take on select international projects each year.
My work sits at the intersection of strategy and craft. I believe the best design isn't just beautiful — it solves real problems, communicates clearly, and ages well.
When I'm not designing, I'm writing about the process, teaching workshops, or hunting for the perfect espresso.
Tools & Skills
What clients say.
Sofia has an exceptional ability to translate complex briefs into elegant, memorable design. The rebrand exceeded every expectation.
Mia Laurent
CEO, Luminary Studios
Working with Sofia was a masterclass in design thinking. She brought clarity and craftsmanship to a product that desperately needed both.
James Park
CPO, Fintech Co.
The campaign visuals were stunning — on-brand, on-time, and way beyond what we imagined. Sofia is our go-to creative partner.
Clara Müller
Marketing Director, Apex Motors